A Lesson in Diversity for Radio Formats

As a Program Director I am responsible for cultivating great talent for my radio station(s). Every Tuesday, I will share tips that can help on-air talent, broadcasters and other Program Directors be the best in their field.

I recently read an article on diversity in the workplace on Inc.com by contributing writer Ian Altman, called 5 Reason Why Workplace Diversity is Good for Business. One of the main points of the article was, if you don’t have diversity in the work place these days, you are missing out on potential business.

Radio has had a long history in problems with diversity. Especially, in my opinion, when it comes to filling key leadership positions with “different” qualified people.

Here are 5 tips for Talent for in breaking the format barrier:

  1. If you are a true broadcaster, it doesn’t matter what format you work in. It only matters that you do great radio.
  2. If you work in a station group with different formats, learn the other formats in that cluster. Ask your market manager for opportunities to fill in, schedule the music, or write news stories at those other formats.
  3. Learn what content works for social media in other formats, and then ask to do the social media for those stations.
  4. Network with other media folks in other formats.
  5. If the format broadcasts to a culture different than your own, learn their ways, likes and interests.

The world is changing. I have several African-American friends that love listening to country music and although they are not a P1, in most cases, it’s new audience. Same with the Millennial generation who are all over the map when it comes to listening to radio. They are not loyal to just one format. It’s time for Radio evolve to the concept that people like variety.

Major takeaway to talent: Have a diverse background in different formats this makes you more marketable when looking for a job, and it won’t limit you to just one format.

Are you looking for a broadcast coach or need an air-check critique? I am currently taking on new clients and available for consultations. Feel free to email me at theterriavery@gmail.com for more information or questions.